Few brands are as iconic as Zwan, the canned sausage snack that everybody grew up with. Agency Darwin BBDO was asked to reposition the brand and decided to play on the inner struggle when suddenly confronted with a spontaneous invitation: emotionally , one tends to say YES, but the rational side often finds arguments to say NO. Except when ZWAN is in the picture: then the YES always gets the upperhand.
- director of photography
Laurens De Geyter