Brands

Take a break with Royco

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SYNOPSIS

The Roy-saga continues: our Royco- CEO is still on a mission of promoting regular breaks.

In this new campaign, we learn that , despite having tried numerous alternatives, there is no substitute for taking a break with Royco.

After successfully introducing the fictional character of Roy in 2013, and a follow up ad in 2014, the Royco campaign has in the meantime gone international: Both France and Germany (Heisse Tasse) have adopted these commercials. Scholtz & Friends Hamburg was in responsible for creation.

 

 

Info

Clients

Royco
Continental Foods Belgium

brand

Royco

agency

Scholz & Friends Hamburg (Germany)

director

Guy Goossens

director of photography

Philip Van Volsem

production

Dedist

year

December 2015