The Roy-saga continues: our Royco- CEO is still on a mission of promoting regular breaks.
In this new campaign, we learn that , despite having tried numerous alternatives, there is no substitute for taking a break with Royco.
After successfully introducing the fictional character of Roy in 2013, and a follow up ad in 2014, the Royco campaign has in the meantime gone international: Both France and Germany (Heisse Tasse) have adopted these commercials. Scholtz & Friends Hamburg was in responsible for creation.
Continental Foods Belgium
Scholz & Friends Hamburg (Germany)
- director of photography
Philip Van Volsem