Smart is an ambitious challenger on the (international) Toy & Games market. Smartmax is their range of inspirational & educational magnetic toys that’s as safe in the hands of a one-year old as it is in the hands of a 7 year old. It’s this particular “grow along” aspect that is at the core of this commercial: The older they get, the more possibilities children discover by playing with Smartmax. Hence the baseline: “Getting bigger together”.
This commercial will go on television & online in Belgium, Germany and Denmark, and online in the UK and Holland.
Smart & Dedsit
- director of photography