Brands

SMARTMAX

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SYNOPSIS

Smart is an ambitious challenger on the (international) Toy & Games market. Smartmax is their range of inspirational & educational magnetic toys that’s as safe in the hands of a one-year old as it is in the hands of a 7 year old.  It’s this particular “grow along”  aspect that is at the core of this commercial: The older they get, the more possibilities children discover by playing with Smartmax. Hence the baseline: “Getting bigger together”.

This commercial will go on television & online in Belgium, Germany and Denmark, and online in the UK and Holland.

Info

Client

Smart

year

September 2014

creation

Smart & Dedsit

production

Dedsit

director

Lars Damoiseaux

director of photography

Jo Vermaercke