Brands

ROYCO

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SYNOPSIS

When it comes to the necessity of taking regular breaks, Royco-CEO Roy is still an adamant believer. What’s more: he’s taking it one step further by officially declaring that 1 hour now equals 50 minutes.  To him it’s just a question of efficiency. If you can get the same amount of work done in less time, for example by following some of his (sometimes simple, sometimes drastic) guidelines, you can easily enjoy a 10 minute break… and a Royco soup.

After successfully introducing the fictional character of Roy as CEO of Royco in 2013, we produced this follow up campaign that will hardly go unnoticed… . 2 brand new commercials and a nice variety of no less than 6 different billboards will be at the heart of an extensive media roll-out.

Info

Client

Royco

year

August 2014

creation

These days Y&R / Dedsit

production

Dedsit

director

Joost Wynant

director of photography

Laurens De Geyter