Brands

ROYCO

Other movies

SYNOPSIS

Together with Y&R we came up with the fictional character of “Roy”, the CEO of Royco. But contradictory to what one expects from a CEO, Roy’s mission is to promote taking regular breaks. “take more pauses and drink Royco Soup while enjoying your pause”. The challenge : positioning Royco as a soupy snack. The Roy Royco campaign has been rolled out nation-wide in all media: Two 30” TV commercials, 2 short programs, 7” TV billboards, radio commercials, online & social media platform. Idea: Young & Rubicam

Info

Client

Royco

year

2013

creation

Y&R/These days & Dedsit

production

Dedsit

director

Ingrid Coppé

director of photography

Anton Mertens

awards

TV day 2014: Silver Band impact Award