ROYCO
SYNOPSIS
Together with Y&R we came up with the fictional character of “Roy”, the CEO of Royco. But contradictory to what one expects from a CEO, Roy’s mission is to promote taking regular breaks. “take more pauses and drink Royco Soup while enjoying your pause”. The challenge : positioning Royco as a soupy snack. The Roy Royco campaign has been rolled out nation-wide in all media: Two 30” TV commercials, 2 short programs, 7” TV billboards, radio commercials, online & social media platform. Idea: Young & Rubicam
Info
- Client
Royco
- year
2013
- creation
Y&R/These days & Dedsit
- production
Dedsit
- director
Ingrid Coppé
- director of photography
Anton Mertens
- awards
TV day 2014: Silver Band impact Award