Brands

Planckendael: Kai Mook becomes a big sister

SYNOPSIS

 

Planckendael is one of Belgium’s most beloved family animal parks. The highly anticipated birth of a new baby elephant, six years after the country went crazy over little “Kai-Mook”, is no doubt a not-to-be-missed occasion to generate visitor -traffic.

Hence, this 90 sec “infomercial” format, in which we decided to go for the “personal diary” approach. Baby “Qiyo”, barely a day old, charms the audience with her first brave but wobbly steps into the big world. Cute overlay-graphics and personal voice-over (we actually hear the baby’s line of thoughts) give this film an extra appeal for younger viewers.

 

Camera: Arne Bergers/Gino Bauderinghien

Info

Client

VTM

production

dedsit

director

Leen Michiels

year

2015