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SYNOPSIS

Four commercials for General Motors’ Hummer H3 starring comedian Chris Van den Durpel as ‘Daniel Chesterfield’, a character modeled on magician and illusionist David Copperfield.

‘Daniel Chesterfield’ was first introduced in Dedsit’s comedy show ‘Chris & Co’. The sketches in which he magically pushes elevators, pulls cars and raises parking-gate arms found their way to General Motor’s headquarters via YouTube. Charmed by the original, GM decided on adapting it for their U.S. Hummer H3 campaign, with the same cast and crew.

The original ‘Chris & Co’ clip was also awarded ‘Best web film of 2006′ in ‘Les Cent Plus Grands Betisiers Du Net’, a French TV-show hosted by Christophe Dechavanne.

Info

Client

General Motors

agency

Modernista!

creation

Dedsit

director of photography

Peter Suschitzky

genre

Commercial

year

2006