Brands

HET LAATSTE NIEUWS – MESSENSET

SYNOPSIS

Short activation campaign for newspaper ‘Het Laatste Nieuws’ informing readers about their oncoming ‘razorsharp offer’. Starting from October 4th,a set of professional chef’s knives can be acquired on a weekly basis at low cost.

With these ultra-sharp knives on your kitchen shelf , possibilities seem endless, as a young mom demonstrates by carving an ordinary melon into a exquisitely detailed flower.

Info

Client

Het Laatste Nieuws

year

September 2014

creation

These days Y&R

production

Dedsit

director

Dieter Cottenies

director of photography

Kevin De Scheemaeker