Short activation campaign for newspaper ‘Het Laatste Nieuws’ informing readers about their oncoming ‘razorsharp offer’. Starting from October 4th,a set of professional chef’s knives can be acquired on a weekly basis at low cost.
With these ultra-sharp knives on your kitchen shelf , possibilities seem endless, as a young mom demonstrates by carving an ordinary melon into a exquisitely detailed flower.
Het Laatste Nieuws
These days Y&R
- director of photography
Kevin De Scheemaeker