HET LAATSTE NIEUWS – MESSENSET
SYNOPSIS
Short activation campaign for newspaper ‘Het Laatste Nieuws’ informing readers about their oncoming ‘razorsharp offer’. Starting from October 4th,a set of professional chef’s knives can be acquired on a weekly basis at low cost.
With these ultra-sharp knives on your kitchen shelf , possibilities seem endless, as a young mom demonstrates by carving an ordinary melon into a exquisitely detailed flower.
Info
- Client
Het Laatste Nieuws
- year
September 2014
- creation
These days Y&R
- production
Dedsit
- director
Dieter Cottenies
- director of photography
Kevin De Scheemaeker