Brands

HET LAATSTE NIEUWS – PLAYMOBIL

SYNOPSIS

Short activation campaign for newspaper ‘Het Laatste Nieuws’ in which we needed to draw attention to a temporary offer on exclusive playmobil figurine-sets that can be purchased at limited cost with the weekend edition.

Set in an everyday hair salon, we discover an enthusiastic  young daughter  who is such a Playmobil-fan that she actually got her hair styled like one of the  figurines. Question is: will her father, burried deep in the lecture of his newspaper in the waiting corner, approve? The answer is surprisingly simple, but very funny…

Info

Client

Het Laatste Nieuws

year

October 2014

creation

These days Y&R

production

Dedsit

director

Sven Huybrechts

director of photography

Konrad Widelski