Short activation campaign for newspaper ‘Het Laatste Nieuws’ in which we needed to draw attention to a temporary offer on exclusive playmobil figurine-sets that can be purchased at limited cost with the weekend edition.
Set in an everyday hair salon, we discover an enthusiastic young daughter who is such a Playmobil-fan that she actually got her hair styled like one of the figurines. Question is: will her father, burried deep in the lecture of his newspaper in the waiting corner, approve? The answer is surprisingly simple, but very funny…
Het Laatste Nieuws
These days Y&R
- director of photography