HET LAATSTE NIEUWS – PLAYMOBIL
SYNOPSIS
Short activation campaign for newspaper ‘Het Laatste Nieuws’ in which we needed to draw attention to a temporary offer on exclusive playmobil figurine-sets that can be purchased at limited cost with the weekend edition.
Set in an everyday hair salon, we discover an enthusiastic young daughter who is such a Playmobil-fan that she actually got her hair styled like one of the figurines. Question is: will her father, burried deep in the lecture of his newspaper in the waiting corner, approve? The answer is surprisingly simple, but very funny…
Info
- Client
Het Laatste Nieuws
- year
October 2014
- creation
These days Y&R
- production
Dedsit
- director
Sven Huybrechts
- director of photography
Konrad Widelski