Brands

Devos Lemmens

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SYNOPSIS

Belgian sauce brand Devos Lemmens turned 125, the perfect occasion to thank its loyal costumers. Advertising agency Young & Rubicam and TV station VTM approached us to organize and register flash mobs in two major Belgian supermarkets. When a costumer bought a Devos Lemmens product, he or she was surprised at the cash desk with a singing cashier and a huge choir of shoppers; an event worth remembering for another 125 years.

Info

Client

Devos Lemmens

agency

Young & Rubicam

production

Dedsit

genre

Commercial

year

2011