Dash is Belgium’s number one laundry detergent. The product has been around for so long that a lot of Belgians actually have heartwarming memories about… its package. In the 60s, 70s and 80s, the typical Dash barrel was omnipresent in households and nurseries all over the country, giving it an almost iconic status, until it was replaced by a more functional design. Dedsit went back in time to bring the most surprising Dash memories to life again, in a series of long format commercials.
Written and produced by Dedsit for Procter&Gamble and Vmmtv
- director of photography