Brands

Danone Nature

SYNOPSIS

Danone approached us to create an engaging 2-minute format about the milk chain behind their dairy products. To give this briefing a more human twist, we decided not to talk to the suppliers themselves (farmers, truck drivers, factory workers) but their children, partners or parents. That way we could tell the story through testimonials that were less corporate and more emotional.

Since its release, this infomercial has been adapted in France and Poland.

Info

Client

Danone

creation

Dedsit

director

Hans Vercauter

genre

Infomercial

year

2011