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Opel – The Combo Challenge

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SYNOPSIS

The Combo is a minivan by Opel. It has the largest cargo capacity in its category.
To prove this, advertising agency LDV United and Dedsit set up ‘The Combo Challenge’: a four-day live stream event in which people could challenge Opel to fit anything in a Combo. On Opel’s website, a live stream revealed how an extensive crew made the challenges happen on the spot. The finalized ones were edited on the go and posted online. As many challenges demanded a creative solution, a team of creative thinkers, producers and set dressers was permanently stand-by.

How to get a comeback in the Combo? Call a 90s boysband!
How to get a romantic dinner in the Combo? Call a couple and a violin player!
How to get Zorro and his horse in the Combo? Call a dwarf and a pony!
How to get a lion in the Combo? Call Johan Museeuw, a renowned Flemish cyclist whose nickname is ‘The Lion of Flanders’.

Info

Client

Opel

agency

LDV United

director

Davy Bosschem

director of photography

Wim Vanswijgenhoven

year

2012

genre

Online video