SYNOPSIS

The creatives at Darwin came up with an ambitious online concept  & platform for investment bankers BINCK. To symbolize that your money is not only safe with BINCK, but also very well-invested, we researched and produced 2 appeal-films in which someone’s personal item, with true emotional (and thus priceless)  value, was then completely restored.  A journalist wanted to have her grandfather’s typewriter fully functional again after dust and rust had their way with it for too long. And a young man wanted to have his grandfather’s bicycle restored to former glory so he could bike down memory lane.

Returning the item, with the added value after restoration, to its grateful owner, is what we call: the binck-effect.   With these appeal films, audiences are invited to apply for their own “Binck-effect” treatment by simply uploading pictures and outlining the story behind it on the www.binckeffect.be website.  Binck –jurors will select several subscribers so they too can experience the binck-effect.