Campaign to promote the Activia program; a day-to-day guide to a healthier lifestyle. Danone teamed up with Dedsit to re-invent their classic testimonial campaign. Instead of showing actresses talking about the benefits, we scouted 4 women and followed them while they were actually discovering the benefits. By also showing their struggle between their job and motherhood, we achieved a level of authenticity that benefited the brand’s image.
The entire campaign consisted of 4 classic 30-second commercials (before and after), a series of 2-minute episodes and video content that was featured on the Activia website.
Hans Vercauter & Wim Bonte
- director of photography