Brands

Actimel

SYNOPSIS

What makes Actimel different from other yoghurts? Danone felt consumers were having more and more questions about the product, so they decided to launch a no-nonsense Q&A campaign.

Dedsit created and produced the long format TV commercial.

Info

Client

Actimel

creation

Dedsit

production

Dedsit

director

Ralf Demesmaeker

genre

Commercial

year

2012